Nike Basketball - "The Ringmaker" Commercial | Celebrating LeBron James' First NBA Championship Title


Sideline critics, stadium hecklers, sports analysts, doubters and haters have all fallen silent tonight as LeBron James leads Miami Heat to the 2012 NBA Championship title. A quest nine years in the making, James had to finish in grand form with a triple-double and as the Finals' Most Valuable Player. As chronicler of his career since his days as a young phenom, Nike and its Nike Basketball division created a TV spot to congratulate James' success. Featuring a jeweler toiling away on a championship ring with a video montage of James' basketball journey superimposed in the background, the ring was finally in completion last night along with a footnote that destiny is earned, not given.