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ALIFE x Pepsi MAX x Kyrie Irving - Conversation with Treis Hill & Jesse Villanueva | Video

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All of the sudden, New York City's Lower East Side is now a Mecca for the game of basketball, albeit temporarily. In addition to the just opened Nike Rivington Court, its neighbors at ALIFE are in the midst of completing their most recent project with pro basketball player Kyrie Irving. A collaboration between the NBA Rookie of the Year, beverage/food giant Pepsi, along with Treis Hill and Jesse Villanueva of ALIFE, the three entities are set in celebrating Irving's achievements during his Rookie Year. In this brief behind-the-scene glimpse, Irving talked with Hill and Villanueva about the project though the conversation went to several tangents instead...