First introduced by Hong Kong’s premier fashion group I.T back in 2010, Chinese consumers’ demand for the NEIGHBORHOOD brand of apparel and accessories have grown in comparative proportion as to China’s fast growing economy. To such extend in fact that I.T decided to open the brand’s first retail outlet in Beijing itself over the weekend. Located at trendy Sanlitun Village shopping district within I.T Beijing Market with BAPE and COMME des GARCON, the HOODS Beijing is a collaborative retail concept where by half of the merchandise would be from designer Shinshuke Takizawa‘s NEIGHBORHOOD label and the other half from WTAPS by fellow designer/friend Tetsu “TET” Nishiyama. Marked by a trio of neon lights out front, the shop’s interior is fashioned in a bleak style of bare concrete as a way to invoke an industrial/minimalism notion among customers. Surrounded on two sides by rusted corrugated steel walls, all store display are on roller wheels in the case if there was a need for a quick alteration of the layout. To convey the ethos further, an intricate chain link appointment lined the space’s glass store front. The HOODS Beijing opens Monday through Sunday, from 10 am to 10 pm daily.
HOODS Beijing – Sanlitun Village
No. 11 Sanlitun Road | Map
Sanlitun Village North
Lower Level 1 – NLG21-NLG2
Chaoyang District, Beijing China