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Canon EOS M Camera with EF-M Lens Mount - Introduction | Video

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The fact that Canon will not use the term "mirrorless camera" in its international marketing material says a lot about the new Canon EOS M camera system. While it is part of the fastest growing market in the digital photography industry, the Canon EOS M's APS-C CMOS image sensor is a clear indicator that it is aiming at the market's upper echelon. Rather than comparing itself with popular Four-Third system, Canon made the EOS M to be in the league with the highly rated Sony NEX system, Fujifilm X-Pro1, and even its own EOS Rebel T4i, thus making up for being the last major producer to come out with its own "mirrorless" camera system. Here is a brief introductory video by Canon on the new EOS M camera system along with a press preview by The Verge. In the meantime, look for it to be launch in October 2012 with a retail price of around US$ 800.

  • 18-Megapixel APC-S CMOS Image Sensor

  • Canon DIGIC 5 Image Processor

  • ISO 100 - 12,800 (25,600 with Boost)

  • 3.0 Inch Touch-Screen LCD Display with 1040K Dots Resolution and Anti-Smudge Treatment

  • 1080P HD Video Recording