The fact that Canon will not use the term "mirrorless camera" in its international marketing material says a lot about the new Canon EOS M camera system. While it is part of the fastest growing market in the digital photography industry, the Canon EOS M's APS-C CMOS image sensor is a clear indicator that it is aiming at the market's upper echelon. Rather than comparing itself with popular Four-Third system, Canon made the EOS M to be in the league with the highly rated Sony NEX system, Fujifilm X-Pro1, and even its own EOS Rebel T4i, thus making up for being the last major producer to come out with its own "mirrorless" camera system. Here is a brief introductory video by Canon on the new EOS M camera system along with a press preview by The Verge. In the meantime, look for it to be launch in October 2012 with a retail price of around US$ 800.
18-Megapixel APC-S CMOS Image Sensor
Canon DIGIC 5 Image Processor
ISO 100 - 12,800 (25,600 with Boost)
3.0 Inch Touch-Screen LCD Display with 1040K Dots Resolution and Anti-Smudge Treatment
1080P HD Video Recording