Opened only a day after the official start of 2012 Summer Olympics in London and PUMA Yard is already becoming a must-visit venue. Not far from the Olympic Park, PUMA Yard is within Boiler House, part of the Old Truman Brewery at East London neighborhood of Shoreditch. The sprawling pop-up concept brings a little bit of Kingston, Jamaica, to the heart of London's industrial past with hefty portions of jerk chickens, Red Stripe, Kingston Bowl, and Montego Bay Brew. If you're on the quest memorabilia, the PUMA Quad is on site as well, quipped with the newest PUMA Summer Olympics gears for sale. Getting a few inspirational vibes from the Games? There are plenty ping-pong tables for you to sharpen your paddle skills, or you can try to beat the fastest man in the world, Usain Bolt, in the 20-meter Everyone Can Bolt Speed Test. When the athletes return to the Olympic Village at night, things really liven up at PUMA Yard instead with live music and a rotation of performances.
Doors at PUMA Yard open everyday from Noon for the afternoon session and 7 pm for the evening session. While admission is absolutely free, a reservation ticket is still required to get in.
The Boiler House at Old Truman Brewery
152 Brick Lane | Map
London E1 England
Event Dates: Now - August 12th, 2012 (Sunday) | Opens at Noon & 7 pm daily
Photography by Will Robson-Scott
If We Build It, They Will Come - The PUMA YARD
300 meters of festoon lighting create an inviting glow
315 square meters of grass in the BACK YARD provides the perfect hang-out spot
Test your top speed on 20 meters of running track at the PUMA Speed Test
There's no chance of missing the cool cat with 247 PUMA cat logos onsite
Bob Marley's spirit burns brightly with more than 151 posters of the reggae legend
PUMA YARD was the brainchild of PUMA and event production/management partner innovision.
We're Hardly Able to Contain Our Excitement - The PUMA QUAD Container Unit
Built from 5 shipping containers
Offering 90 square meters of sales space and 30 square meters of storage
Kick back and relax on 120 square meters of top deck party space
Set-up requires 4 days construction and 2 days for retail stocking and merchandising; breakdown takes 3 days
Kit yourself out in Jamaican-inspired PUMA performance and lifestyle gear and don¡¦t forget to grab the PUMA Cedella Marley specialty collection
Open daily in the PUMA YARD from 12:00-21:00
The PUMA QUAD was conceived by PUMA and design partners LOT-EK and Kubik
Good Eats and Cool Drinks
3000 jerk chickens were ordered for opening weekend
Freezers are stocked with 4 TONS of ice
300 litres of Kingston Bowl & Montego Bay Brew being prepared & infused in advance
2500 limes have been stocked
8500 cans of Red Stripe are on ice¡Kchillin'
The Jamaican Mule cocktail is trending as the best seller