Conventional wisdom has it that there is usually a dip, however small, in new product releases at the end of a Summer Olympic event. Designers at Jordan Brand thought otherwise and instead ramped up the product portfolio for the month of August. A total of 46 new models with two new Air Jordan 2012 Lite kick off the sequence tomorrow. Then, the much anticipated re-release of Air Jordan IV Retro in White/Varsity Red-Black, along with the "Patchwork" Pack of Air Jordan Retro 1 Hi and Air Jordan VII Retro, this coming weekend. Other notable editions include Jordan RCVR, a slew of Jordan Aero Flight in new colorways, plus Dwyane Wade's D'Reign. In addition to the basketball-centric product rotation, Jordan Brand mixed in trainers like Jordan Trunner Flash and skaters' favorite, the Air Jordan Retro V.1. The Jordan Brand August 2012 releases will be coming your way via Jordan Brand retailers throughout this month.

Air Jordan 4 Retro
Style: 308497-110
Color: White/Varsity Red-Black
Release Date: 08/04/2012

Air Jordan 2012 Lite
Style: 524922-100
Color: White/Black
Release Date: 08/02/2012

Air Jordan 2012 Lite
Style: 524922-107
Color: White/Game Royal-Black
Release Date: 08/02/2012

Air Jordan 7 Retro
Style: 543560-225
Color: Filbert/Natural-Obsidian-White
Release Date: 08/04/2012

Air Jordan 7 Retro
Style: 543560-415
Color: Obsidian/Natural-Filbert-White
Release Date: 08/04/2012

Air Jordan Retro 1 Hi
Style: 401620-002
Color: Black/Varsity Red-White
Release Date: 08/04/2012

Jordan Son of Mars
Style: 512245-037
Color: Stealth/White-Shaded Blue-University Gold
Release Date: 08/11/2012

Air Jordan 1 Phat
Style: 364770-020
Color: Black

Air Jordan 1 Phat
Style: 364770-130
Color: White/Metallic Gold

Jordan 1 Flight
Style: 372704-025
Color: Black/Gym Red-Stealth-White

Jordan 1 Flight
Style: 372704-036
Color: Black/White

Jordan 1 Flight
Style: 372704-078
Color: Black/White-Club Purple-Spark

Jordan 1 Flight
Style: 372704-601
Color: Gym Red/Black-White

Jordan TC
Style: 453853-003
Color: Cool Grey/White-Medium Grey

Jordan TC
Style: 453853-011
Color: Black/Varsity Red-White

Jordan BCT Mid
Style: 454043-007
Color: Black/White-Cool Grey-Game Royal

Jordan BCT Mid
Style: 454043-011
Color: Black/True Red-Dark Charcoal

Jordan SC-2
Style: 454050-007
Color: Stealth/White-Pure Platinum-Game Royal

Jordan SC-2
Style: 454050-010
Color: Black

Air Jordan Retro V.1
Style: 481177-011
Color: Black/White

Air Jordan Retro V.1
Style: 481177-101
Color: White/Black-Gym Red

Jordan RCVR
Style: 487117-010
Color: Black/White-Gym Red

Jordan RCVR
Style: 487117-040
Color: Stealth/White-Brilliant Green

Jordan Trunner Dominate
Style: 510819-040
Color: Black/Brilliant Green-White

Jordan Flight 23 Classic
Style: 510892-003
Color: Black/Stealth - White

Jordan Flight 23 RST
Style: 512234-010
Color: Black/White

Jordan D'Reign
Style: 510859-002
Color: Black/Metallic Silver

Jordan D'Reign
Style: 510859-107
Color: White/Game Royal-Obsidian

Jordan ISO II Low
Style: 510943-002
Color: Black/Metallic Silver

Jordan ISO II Low
Style: 510943-106
Color: White/Obsidian-Game Royal

Jordan Flight 23 AC
Style: 524390-001
Color: Black/Gym Red-White

Jordan Trunner Flash
Style: 524394-001
Color: Black/White-Varsity Red-Cool Grey

Jordan Trunner Flash
Style: 524394-027
Color: Black/White-Brilliant Green-Cool Grey

Jordan Trunner Flash
Style: 524394-100
Color: White/Black

Jordan Trunner Flash
Style: 524394-130
Color: White/Gym Red-Obsidian-Jersey Gold

Jordan Flight 45 High Max
Style: 524866-003
Color: Black/Dark Grey-Stealth

Jordan Flight 45 High Max
Style: 524866-114
Color: White/Obsidian-Gym Red

Air Jordan 2012 Lite
Style: 524922-101
Color: White/Gym Red-Black

Jordan Aero Flight
Style: 524959-101
Color: White/Black-Gym Red

Jordan Aero Flight
Style: 524959-401
Color: Game Royal/White-Black

Jordan Aero Flight
Style: 524959-601
Color: Gym Red/White-Black

Jordan Flight 23 RST Low
Style: 525512-010
Color: Black/White

Jordan Hydro IV Premier
Style: 532225-101
Color: White/Varsity Red-Black