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DQM Welcomes Gino Iannucci | Video

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We've already seen Gino Iannucci repping DQM in the brand's Summer 2012 lookbook and Summer Reel #1, and now DQM makes it official, announcing the addition of the legendary skater to its shop team through a special welcome video. Captured by Vic Sorvino, the short film is of a piece with the brand's recent marketing, featuring grainy footage of Iannucci skating the outer boroughs that transitions from black and white to saturated colors reminiscent of the Zapruder film. It's beautifully shot and well worth a look. Check it out below.