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LOOK/SEE: Camping | Video

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LOOK/SEE's "Camping" video presents a camping trip gone awry. The video begins with our intrepid outdoorsman waking up in his tent, with the tools of his trade laid out next to him: in addition to his trusty camera and Portland Trail Blazers snapback, he's ready to face the morning wearing a pair of Air Jordan IV "Cement" and matching LOOK/SEE Cement-Cement-White sunglasses. It's only after he steps out of his tent that we realize our guy has spent the night on the sidewalk, and his foray into the great outdoors has a retail agenda, one that goes horribly wrong thanks to the newfound rules of sneakerhead protocol in the digital age. See the video below.