adidas adiZero Primeknit | Video


By now word has spread far and wide about adidas' entrant into the knitted running shoe game, the adiZero Primekit. While it's one thing to talk about how advanced this technology is, which allows for a seamless one-piece digitally-knit shoe to appear from a piece of synthetic yarn, it's another thing to see it happen. adidas takes us behind the scenes to give us a look at both the people and the processes that go into producing a pair of these incredible lightweight runners in their latest video clip. Regardless of what you think of the shoe's design, the shoe world is witnessing a revolutionary change in how footwear is made, used, and reused and adidas is helping to lead the charge forward. The least we can do is watch and respect what they've accomplished. Check it out after the click.