It is still too early to tell whether Kazuo "Kaz" Hirai, the newly appointed CEO of Sony, can steer the multinational conglomerate back into a leading position in the industry. What is well known though is Hirai's focus on creating the "One Sony" vision, a concept he reiterated during Sony's presentation this morning at Berlin' IFA 2012 consumer electronic trade show. Among the various new product announcements from Sony, Hirai unveiled the new NEX-5R digital camera.
The third iteration to the Sony Alpha NEX-5 compact digital camera system, the NEX-5R is nearly identical to the current NEX-5N. Both feature a 16.1 megapixel CMOS image sensor in APS-C size, though Sony stated the sensor within the NEX-5R is newly developed. And because of the upgrade, the NEX-5R boasts the new Fast Hybrid AF autofocus technology. One which can track and focus on a subject by utilizing 99 phase detection AF points, hence a performance like those on a digital SLR camera. Another new addition is Wi-Fi connectivity, a first for Sony's mid-range camera line. Together with the new custom function dial (like that on the high-end NEX-7) and intuitive touch-screen LCD, photographer can easily upload images to their Android mobile devices and laptop via PlayMemories, a free photo-sharing app by Sony.
In silver, black, or white, the new Sony Alpha NEX-5R compact system camera will be available this October at around US$ 750 with 18-55mm kit lens, US$ 650 for the body only.
16.1 Megapixel APS-C CMOS Sensor
BIONZ Image Processor
ISO 100 - 25600
3-inch Xtra Fine 180° Tiltable Touch -Screen LCD Display with 921,000-Dot Resolution
Fast Hybrid AF Autofocus System
AVCHD Progressive 1080p HD Video
Release Date: October 2012
More imaging power, less to carry
NEX-5R compact system camera from Sony debuts "Fast Hybrid AF", Wi-Fi and PlayMemories Camera Apps
DSLR-quality images and Full HD video from newly-developed, large 16.1 effective megapixel APS-C image sensor
New Fast Hybrid AF for optimal fast and precise autofocus in any situation; DSLR-like AF tracking for shooting at up to 10 fps
Download new features with PlayMemories Camera Apps TM , the world's first application download service*
Easy image sharing through Wi-Fi
180° tiltable LCD screen for self-portraits with ultra- compact body
Intuitive touch screen including Touch Shutter function plus intuitive operation with control dial and Fn (function) button
Serious picture performance, style and portability are blended beautifully in new NEX-5R compact system camera from Sony.
Combining big-sensor image quality with the freedom of interchangeable lenses, the hybrid mirrorless camera offers all the benefits of DSLR-style imaging with less to carry. A power-packed step-up from your point-and-shoot compact, it's also a perfect second camera for photo enthusiasts who won't compromise on image quality or control when they're travelling light.
With a resolution of 16.1 effective megapixels, the DSLR-sized sensor assures richly detailed still photos and crisp Full HD video. It's teamed with the powerful BIONZ image processor that ensures flawless, low-noise images even when you're shooting dimly-lit interiors at sensitivity settings up to ISO 25600.
In a first for interchangeable lens cameras by Sony, Fast Hybrid AF combines phase- and contrast-detection autofocus methods to suit the demands of any shooting situation. First, phase-detection AF quickly detects subject distance; then contrast-detection activates to confirm extremely fine, precise focus. In Speed Priority Continuous mode, the NEX-5R switches automatically to phase detection tracking AF. You'll enjoy DSLR-like focusing responses when you're capturing fast-moving action with high-speed burst shooting at up to 10 frames per second.
From launch, Fast Hybrid AF is supported with these lenses: E 18-55mm F3.5-5.6 OSS; E 55-210mm F4-6.3 OSS; E 18-200mm F3.5-6.3 OSS; E 24mm F1.8ZA Sonnar T*. Firmware upgrades will steadily expand the range of lenses offering Fast Hybrid AF support.
Framing, adjusting, shooting and viewing images is a pleasure on the intuitive touch-screen LCD. It's complemented by a fully-featured control dial and Function button: a versatile combination for any photographer who's accustomed to the flexibility of their DSLR camera. There's also a new touch shutter function that makes it easier than ever to pick your perfect moment.
The clear, bright touchscreen flips through 180 degrees for easy arm's length self-portraits. Enthusiasts will also welcome the switchable on-screen digital level gauge that helps keep horizons level with landscapes and architectural shots.
Full HD movie shooting has also been enhanced with a new Auto Slow Shutter feature that adds extra sparkle to low-light clips. The camera detects dim interiors and night scenes, automatically switching to a slower shutter speed to brighten up your footage
The NEX-5R is the first Î± interchangeable-lens digital cameras by Sony with integrated Wi-Fi capabilities for easy image sharing, saving and viewing. Photos and videos can be transferred wirelessly to any smartphone or tablet that's running the free PlayMemories Mobile app.
Alternatively, transfer all those memories directly to a networked PC, simplifying image back-ups without having to fiddle with memory cards or connecting cables. Photos stored on the NEX-5R can also be enjoyed directly on any DLNA-compatible TV, with no HDMI cable needed. Share via your wireless access point, or bypass your router and send pictures straight from the camera to TVs supporting Wi-Fi Direct.
The NEX-5R even lets you upgrade the camera's capabilities any time to suit your shooting needs. Brand-new PlayMemories Camera Apps is the world's first download service1 that lets you install new functions on demand. You just need to connect the camera to your PC via USB or directly over Wi-Fi to do this
From launch, available apps include "Picture Effect+"; "Bracket Pro"; "Multi Frame NR"; "Smart Remote Control" and "Direct Upload". Sony plans to provide more new apps later, such as "Photo Retouch" followed by "Time-lapse" and "Cinematic Photo".
New accessories include the slim style Soft Carrying Case LCS-SL10 which is the ideal camera bag to carry your spare lens and accessories for casual outdoor use and the Screen Protect Semi Hard Sheet PCK-LM13 with anti-fingerprint coating beautifully protects your LCD screen. For further details of the full range of lenses and accessories, please visit: www.sony.co.uk/nex[SS1]
The new NEX-5R compact system camera from Sony is available in Europe from mid-October 2012.