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BIS Publishers - "Logo Life" Book

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Many ordinary consumers may not think too much about logos of corporations; however, it is constantly evolving to portray the ideal image of the company through out its lifespan. Who would have guessed that the first Apple logo was not centered on the fruit, and that LEGO has already been through 12 logo updates. Although this Logo Life book from BIS Publishers is predominantly aimed at graphic designers, it can also serve as an archive for 100 famous brands and their logo history. Get your copy at the BIS Publishers online shop or quote the ISBN 978-90-6369-260-5 at your nearest bookshop to order this book.