Skip to main content

7 For All Mankind - Fall/Winter 2012 Campaign | By James Franco

  • Author:
  • Updated:

More than just an actor, James Franco (seen here with Barry Miguel) prides himself as a busybody. After his multiple scholarly degrees, including a MFA from Columbia University, and numerous dabbles at creative writing and directing, Franco found himself at the helm of an experimental marketing campaign once again, as well as collaborating with denim label 7 For All Mankind. An opportunity to push his skill sets, Franco acted, directed, even filmed and edited each of the sketches. While it looks to be another publicity stunt on the surface, the offbeat and downright strange video shorts are in effect minute highlights on 7 For All Mankind's expansive denim collection, with its myriad of washes and cuts. The campaign continues onto early Spring 2013.