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Reebok Classic Leather - The Making Of A Classic Blueprint | Video

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Re-issue, re-release, re-launch... all terms thrown about when it comes to the making of something timeless. Unlike common misconception, however, it isn't just repackaging an old design new again. Nor is it about rehashing catch phrases into something marketable again. Rather, it is about a commitment that once a design is put down and a product is made, that it will remain a staple no matter the trend. In effect, you can't tell whether the design was from yesterday or 30 years ago. To put that very notion into something visual, Reebok put together this dynamic video to celebrate the timeless nature of its Reebok Classic Leather.