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Herman Miller Why Design Series | Steve Frykholm

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The latest installment of the "Why Design" video series from Herman Miller celebrates one of the company's own -- Steve Frykholm, Vice President and Creative Director at Herman Miller. Frykholm is credited with shaping the brand's graphic identity over the past 40 years, creating promotional and marketing pieces that are now considered iconic, particularly the "picnic" posters he produced for the company in the '70s and '80s. His extensive and influential body of work led to Frykholm receiving the American Institute for Graphics Arts Fellow Award in 2006, the first Michigan graphic designer to be awarded the honor. Check out the video below, and enjoy a break that allows your mind to "refresh and regenerate."