For the upcoming Maison Martin Margiela collaboration with H&M, British artist/photographer/ filmmaker Sam Taylor-Johnson was tapped to create an exclusive print and film campaign. Subsequently, the first commercial for the collection has just been released, shot on deserted Parisian street corners and showcasing plenty of awkward dance moves, as well as forlorn looks and doves in flight. The menswear and womenswear pieces on display feature an emphasis on asymmetrical silhouettes and cut, along with an apparent ease of movement. Check out the video below, and expect the collection to arrive at select stores and online on November 15th.
Release Date: November 15th, 2012 (Thursday)