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Primitive - Holiday 2012 Apparel Collection | Available Now

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Inspired by SoCal's eternal sunshine, Primitive is ready to drop their Holiday 2012 Apparel Collection. Previewed with the help of a video and a print lookbook, the entire collection features plenty of graphic Tees, crew neck long-sleeve shirts, hoodies, and caps, printed across a range of colorways that are versatile enough to wear year round. The lookbook itself was shot in the street of Downtown L.A., using a classic polaroid camera, showcasing pieces that just as good on the ladies as they do on the gentleman. The entire collection, which is previewed after the jump, has already dropped both in-store and online at Primitive so line-up your favorites and cop them while you can.

17060 Ventura Blvd | Map
Encino, CA 91316
TEL #: 818-479-7171