Chapter 1 of the Nike Snowboarding Project, directed by Joe Carlino, takes to the streets, featuring the awe-inspiring exploits of Johnnie Paxson, Jess Kimura, Halldor Helgasson, Justin Bennee and Jed Anderson. Carlino, whose credits include a number of Transworld videos, as well as the founding of the production company Videograss, was given complete creative control by Nike Snowboarding in shooting the following video. "My main goal was to make a cool edit with snowboarding at the forefront," Joe explains. "I have always wanted my edits to have the snowboarding first priority and let video speak for itself." Check it out below.