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New Balance Numeric - Skateboard Footwear and Apparel Line

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Boston-based New Balance is set to throw its hat into the skateboarding ring, partnering with Jamie Thomas' Black Box Distribution of Carlsbad, California, to introduce New Balance Numeric, or NB#. Combining New Balance's rich history of performance excellence with Black Box's established presence in the skateboarding firmament -- along with creative direction from L.A.'s Westlife Distribution -- New Balance Numeric will release a line of footwear and apparel, effectively blending East Coast workmanship and West Coast attitude. The brand will officially debut at the Agenda Trade Show in Long Beach, California, on January 4th, 2013, at which time team announcements will be revealed. The goods will release in the U.S. and Canada starting July 2013 through specialty skateboard and action sports retailers only.