It is said that the best form of marketing is the kind that does not feel like advertising. "Firefly" is an amazing short film created by Czech Republic production company, Samadhi Production. Utilizing the nimble Jamcopters, a remote-controlled helicopter, they achieved smooth panning and bird's eye view shots. Although this video does not have a concrete narrative, it draws the curious viewer into the story of a lone skater riding a Tron-like glowing board through the city of Brno. For those keen to find out the methods employed to create the stunning footage, take a look at the behind-the-scenes video and check their tricks.