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New Balance - The Heart and Sole of Flimby

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New Balance unveils "The Heart and Sole of Flimby," a short film that provides viewers with a behind the scenes look into the brand's legendary Flimby factory in Cumbria. The two minute-plus video follows the step-by-step manufacturing process of a pair of New Balance 577s from the Farmers Market Pack, starting from the cutting and sewing of the leather materials to the placement of the finished pair inside the cardboard shoe box. It's a remarkable look into the inner workings of the modern day athletic footwear factory, the only one of its kind in the UK. Check out the video below, and find out more about the facility here.