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Porsche 911 Projection - "Motionless Driving: Evoking Emotions from a Standstill" | Video

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Illustrating the Porsche 911 as a car that "stirs up emotions from a standstill," the German automaker used the 2013 911 Carrera 4S as a canvas for stunning projection technology to convey the illusion of "motionless driving." The 3D projection mapping by Italy's DrawLight started by miming the production of the vehicle inside the factory, then transitioned into spinning wheels and a variety of moving backdrops. Interspersed among the motion sequences were visually arresting patterns, ranging from a giant Porsche emblem to an all-over camouflage finish. The display, revealed recently at an event in Padova, Italy, can be seen in the video below.