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3x1 - A First Look | Video

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Having founded Paper Denim & Cloth in 1999, EARNEST SEWN in 2004, and a brief stint at Evisu, designer/entrepreneur Scott Morrison still couldn't settle down. So he went ahead and established 3x1, a denim label with a bespoke twist. Measured, cut, and sewn on premise within its storefront on New York City's Mercer Street, 3x1's attentive salesperson will walk through the process with dizzying array of premium denim fabrics, rivets, zippers, cuts, and etc... Needless to say, this isn't Renzo Rosso's Diesel or the once high-flying ROCK & REPUBLIC that crashed in spectacular fashion. To understand it further, dive right in to its introductory film first, or visit the store in person.

15 Mercer Street | Map
New York, NY 10013
TEL #: 212-391-6969