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adidas - "Primeknit" | Video

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It is always hard to resist a good story on product development, and adidas takes us behind the scenes, showing us how the Adizero Primeknit running shoes are born. Although, do not expect the usual interviews with designers and athletes endorsing the technical aspects of the footwear. This witty story involves miniature scarves for eggs, laser pterodactyl, mitten for ants, robots enslaving the human race, and of course, the lightweight running shoes they have developed. Satisfy your curiosity by clicking on the player below, and watch the full video to educate yourself on the making of Adizero Primeknit sneakers.