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PROJECT Show New York House of Horology Bedlam Chronograph Watch

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Less than a year ago, New York-base designer Lawrence Leyderman sought to address what was missing in the watch market - a fairly valued timepiece with distinctive features. What he came away with was the Bedlam Chronograph Watch, named after Babylonian Bedlam, an early description of New York City's endless chaos and grimes. Another was the creation of his watch label, which Leyderman named "House of Horology".

Available in 16 variations of colors, finishes, and accents, House of Horology's Bedlam Chronograph Watch offers elements found on more expensive timepieces such as scratch-resistant sapphire crystal and Japanese quartz movement. Yet, each retails at $490 only. Measured at 43 mm in diameter and waterproof at up to 10 ATM or 330 feet, the collection is currently featured at PROJECT trade show and available through House of Horology online store as well as it's newly opened boutique on Prince Street, NYC.

House of Horology 193 Prince Street | Map New York, NY 10012

Photography by: Poe/Freshness