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uniform experiment - Spring/Summer 2013 Collection Filmography | Video

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SOPH. decided to construct visual lookbooks to complement their collection launches from few seasons ago. uniform experiment has been developing short film-like video lookbooks with a loose story line, which gives an impression of a scene from a feature film. Their latest effort sees a group of secret agent-like characters running through the city of Tokyo. The calculated zooms and close-ups draw attention to the key garments of the season, featuring multi-colored check patterns, and the lighter color palette signifies the much-needed warmer weather ahead. Check out the complete video by pressing play on the player underneath.