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Nike - Black History Month 2013 "Be Bold. Be True." | Featuring Joekenneth Museau & Street Etiquette

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In conjunction with its Black History Month Collection, Nike unveils the "Be Bold. Be True." short film that pays tribute to all rebels with a cause. A spoken word piece by Joekenneth Museau is the de facto soundtrack to the video, exhorting viewers to spark a rebellion and pulverize paradigms. After all, "The motto for the future is for you to make new." It's a stirring call to arms accompanied by imagery that distills the essence of creativity and excellence in the city, whether it's street art, filmmaking or the execution of a pretty play on the basketball court. The short film by We Are Not Pilgrims, featuring styling by Street Etiquette and music from 9th Wonder, can be viewed in its entirety below.