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Detroit Rubber - Episode 1: The Search For Eminem Air Jordan IVs

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As co-owners of Detroit's celebrated Burn Rubber sneaker boutique, Rick Williams and Roland "Ro" Coit face multiple challenges on a daily basis, from balancing work and family to growing a successful business while managing a colorful cast of characters. Their exploits are the focus of a new reality series from Electus and Shady Films, "Detroit Rubber," which has just premiered on YouTube's Loud channel. Episode 1 finds Rick and Ro on a quest to obtain a pair of ultra-rare Air Jordan IV "Eminem" on behalf of a VIP client -- Detroit Tigers slugger Prince Fielder. Check out the video below.