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Levi's 501 Waste < Less Jeans EKOCYCLE Edition | By Will.I.Am & Coca-Cola

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In addition to the Beats by Dr. Dre Studio Headphone, Will.I.Am's latest venture, EKOCYCLE, will be introducing the new Levi's 501 Waste<Less Jeans.  While the concept is quite similar to Levi's own Water<Less Jeans line, EKOCYCLE was able to repurposed around 8 recycled PET plastic bottles and incorporate them into a pair of classic Levi's 501. Thanks in part to support from Coca-Cola, each part of Levi's 501 Waste<Less Jeans will contain about 29% post-consumer waster materials, though they're no different than any other 501 on appearance and wear. Available now through select Levi's retail locations worldwide.