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Coca-Cola x HUMAN MADE by NIGO for BEAMS - Apparel Collection | Video

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When Japanese fashion conglomerate BEAMS had an idea to link up with beverage giant Coca-Cola for a collaboration project, another bright idea sparked in the mind of BEAMS Mens' Creative Director, Hiroshi Kubo. Naturally, vintage aficionado NIGO would be a valuable asset to the project with his vast knowledge on all things Coca-Cola. NIGO possesses plenty of novelties and merchandise from Coca-Cola in his vast collection, which became the starting point for many of the garments and accessories created for this range. Watch the dialogue between Hiroshi Kubo and NIGO in the video below--as they discuss their passion for the sweet beverage--as well as the video lookbook for the upcoming line.