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adidas BOOST - Cushioning Technology | Video

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BOOST, the innovative new cushioning system from adidas, is being positioned to transform the landscape of performance running footwear, providing more energy return than any other form of cushioning material. A new video demonstrates just how the technology works, identifying the unique cell structure of the midsole that it enables it to house thousands of energy capsules, which ultimately store and unleash energy. The upshot -- superior energy return combined with comfort that's built to last, especially compared to the standard EVA foam found in the majority of traditional running shoes. As utilized in the upcoming Energy Boost running shoe, the energy returning midsole is combined with a flexible and supportive Techfit upper, as well as targeted stabilization through the application of Power Bands across the forefoot. Check out the video below.