As follow-up to its Nike Air Max 1 "Animal Camo" Pack, Tokyo-base retailer atmos will be introducing another "pattern on pattern" design, the atmos x Reebok Insta Pump Fury "Snake & British Camo". Seemingly an odd combination of designs at first, atmos' creative team explained that the amalgamation actually reflects several aspects. First of course it the celebration of Chinese New Year and the year's zodiac sign as the Year of the Snake. The "British camo" design element honors Reebok, which was formerly a British company before American investor Paul Fireman brought it in 1979. Limited in availability, the atmos x Reebok Insta Pump Fury "Snake & British Camo" will be available at around middle of March.
atmos Tokyo 6-23-2 Jinguemae | Map Shibuya-ku, Tokyo Japan TEL #: +81-03-6427-6366
Release Date: Mid-March 2013