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Supreme Customized Rolex Submariner - Spring/Summer 2013

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In the past, making bold moves has resulted in dividends for Supreme, propelling them above the usual suspects in the industry. Jaw-dropping work, such as this customized Rolex Submariner timepiece, ensures this New York-based global brand is always a couple of steps ahead of their competition. Showcased in their teaser video is a black/silver version of the classic watch, inscribed with the Supreme logo on the back in silver monotone. If you look closely, there is a subtle "FUCK EM" text above the Submariner logo in their signature red color. Considering the past releases from Supreme, perhaps they have another colorway prepared as a surprise, but we will just have to wait until its launch. Stay tuned here for more information on the release, and in the meantime, take a look at the details in the video below.