Back in 1992 when Reebok was to make its presence known on the basketball court, the company enlisted the most dominant player at the time, Shaquille O’Neal, to its roster of athletes. Almost overnight, the 7-foot tall powerhouse charged his way into that season’s NBA Rookie of the Year title, several NBA All-Star Games, numerous records, and a career spanning 19 years, all the while playing in two of the most iconic Reebok basketball shoes – the Shaq Attaq and the Shaqnosis. Now, some 21 years later, Reebok Classic will be bring both designs back. In a well publicized press event yesterday at PROJECT Las Vegas trade show, Reebok’s Vice President of Classic, Basketball and Entertainment, Todd Krinsky, highlighted the company’s recent successes in retro offerings like the Iverson collection, Pump, Kamikaze, and others. Krinsky also credited Swizz Beatz, the Creative Director of Reebok Classic, who helped to put things into motion.
One of the first basketball footwear to incorporate the Reebok Pump technology, the Reebok Shaq Attaq (now known as Reebok Classic Shaq Attaq) was also the first to apply Graphlite, a cutting edge plastic polymer with uncanny durability. Because of this lightweight material, designers were able to strip away the cumbersome rubber element. In a mostly white composition with overlay in contrasting black, the Shaq Attaq also featured a tint of Orlando blue for the first professional team O’Neal played for.
In all of its original form, the much anticipated re-release of Reebok Classic Shaq Attaq will take place on Friday, April 19th. Some of the key retailers to offer the retro rendition include Jimmy Jazz, Shiekh, Villa, City Gear, DTLR, Shoe Palace, as well as Reebok’s online store.
Release Date: April 19th, 2013 (Friday)