Skip to main content

Dick's Sporting Goods Presents: The Craft - DeMarini | Video

  • Author:
  • Updated:

With nothing more than "hard science, technology and a strong will", the late Ray DeMarini founded his namesake company within a dirt-floor barn back in 1989. Less than a decade later, DeMarini shattered nearly all of the conventional beliefs erected by the softball establishment with his multi-wall bat, the innovation that propelled the then little known company onto the world stage. But emblematic to a sport where "action speaks louder than words", Matt Hendryx, Product Manager at DeMarini Sports, takes us through the manufacturing process silently in this video. No running dialog, no commentary or even a verbal cue, just the background music...Because the craft behind the DeMarini Doublewall Bat needs no explanation. And because the successes attributed to the DeMarini design speak volumes everyday out on the field.