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Levi's Streetwear - Spring/Summer 2013 Collection Lookbook

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Levi's officially unveiled their Levi's Streetwear line earlier this month with a highly polished video lookbook. In anticipation of the actual drop of the casualwear collection, Levi's are teasing us with a static collection lookbook. It becomes increasingly obvious that their target market is skateboarders and their friends, as the majority of the photos feature skaters and their decks. As for the garments, the traditional silhouette and durable construction should win the hearts of their target audience, who would appreciate the no-frills designs and aesthetics. Stay tuned here for information on the release, and in the meantime, check out the complete lookbook below.