Staying true to their roots, which are firmly placed in the quiet side-streets of downtown Boston, Bodega presents a Spring/Summer 2013 brimming with a quiet confidence. While other brands stick up a wet finger to find the prevailing winds of fashion, Bodega has always demonstrated that they can strike out on their own, creating pieces with a mixture of fabrics, colors, textures, and cuts, and this latest Lookbook shot by photographer Guarionex Rodriguex, Jr in a bookstore-meets-jungle is no different. While it may be easy to classify them as humble, as the brand's own designers explain, making sure every piece donning the Bodega label is fresh, practical, and original is far more important than creating something that has a lot of flair, but isn't fitting. The first delivery of Bodega' SS13 collection is available now online and at select stockists, including those listed below, with the second half dropping in mid-April.
6 Clearway Street | Map
Boston, MA 02115
Available Stockists: Sneakersnstuff | Hanon | Laced | Up There Store | Clot | Below Store | Hypebeast | Premium Goods | Kicks Hi | Saint Alfred | Reed Space | Garbstore | Burn Rubber | Foot Patrol | East West