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SWG Black Platinum - Spring/Summer 2013 Collection Lookbook

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Amidst rumors of filing for bankruptcy and closing down the company that operate the SWAGGER brand, good news has come out of the negative situation. The Tokyo-based brand will reshuffle its organization and will keep producing SWAGGER and its sub-line, SWG Black Platinum label. With a fresh outlook, SWG Black Platinum launched their premiere collection for 2013. Themed around the notion of 'New School Prep' style, the new creations take obvious influences from traditional preppy styles, while injecting contemporary elements. As the whole SWAGGER crew matured in the past few years, their vision has also evolved to stay relevant.