We all have worn its products, shopped from its stores, wondered about its next step obsessively over the past 19 years, and yes, even hates it from time to time. But at the end of the day, do we really know about Supreme aside from its numerous collaborations and new releases every Thursdays? By pouring over numerous sources and the few rare interviews founder James Jebbia gave in the years since 1994, Complex was able to compiled a list of 50 Things we didn't know about the iconic brand that changed the notion of streetwear. Some of the notable trivia includes:
James Jebbia opened Union NYC in 1989 and helped open Stussy NYC in 1991 prior to opening Supreme. He actually still worked at Stussy while running Supreme.
A teenage James Jebbia learned about the retail industry while working at Parachute in SoHo with future Undefeated founder Eddie Cruz.
The Supreme logo is largely based on Barbara Kruger's propaganda art.
Its font is Futura Heavy Oblique.
Aaron Bondaroff dropped out of high school in 1992, got caught shoplifting from Union and started working at Supreme in 1994.
Rammellzee was the first artist Supreme ever worked with. He did some work for the NYC shop.
Calvin Klein filed suit against Supreme for putting box logo stickers on their 1994 Kate Moss ads.
Supreme's logo with the accented "E" is inspired by french modernist designer, Andre Courreges, who popularized the mini-skirt in 1965.
CYC, the Canadian fleece manufacturer for Reigning Champ and Wings + Horns, used to make Supreme's hoodies, sweatshirts and fleeces.
There have been numerous cease & desist orders against Supreme, including orders from the NCAA in 2007, NHL in 2009 and Louis Vuitton in 2000.
Supreme made 24-inch cruiser bikes with Brooklyn Machine Works in 2000. They were sold for $1,800 a piece.
As of 2012, James Jebbia's net worth is estimated at $40 million.
In 2003, Supreme tried to release Nike Dunk lows to complement the highs, but were rejected due to copyright issues with Nike.
The "Blue Monday" tee from 2005 follow a color coding created by Peter Saville for Joy Division's song of the same name. The shirt reads, "Peter Saville for Supreme."
In 2009, brand manager/marketing director Angelo Baque was inspired by an Ollie Magazine photoshoot to build a mini-ramp for the Supreme crew.
Contemporary art curator, Neville Wakefield has helped curate many of the skateboard art collabs for Supreme, including Murakami, Christopher Wool, Richard Prince and Marilyn Minter.
When Supreme dropped its book with Rizzoli in 2010, it also gave out this black box logo tee with the book's cover on the back to employees.
Supreme paid $20,000 to buy out a parody brand called Shortypop in 2010, which was named after a Niketalk member and featured photos of her.
There are legit kid-sized box logo tees that were given to friends and family of Supreme.
Supreme does not have an official Twitter or Tumblr account.