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maharishi – Fall/Winter 2013 Collection Lookbook | Behind The Scenes Video

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The crew at maharishi gives us a behind the scenes glimpse into the shoot for the brand’s Fall/Winter 2013 lookbook. The collection is inspired by the modern day prepper — a shorthand term for members of a movement who believe in stashing weapons and supplies in preparation for the End of Days (or a devastating natural catastrophe) — featuring maharishi’s signature DPM camo in a photo real version depicting an English Oak forest. High visibility colors are further enhanced by the bright red of edible berries, while a water repellency treatment is used on a selection of organic jersey and worsted wool pieces throughout the collection. Shot by Neil Bedford and styled by Jeff Awah, the lookbook is scheduled for a July 2013 unveiling, when the collection hits stores. Check out the behind the scenes video below.