A familiar figure to those who frequent Detroit boutique BURN RUBBER, co-owner Rick Williams recently partnered with Reebok on behalf of his creative agency, THE DISTINCT LIFE. Billed as the “TDL Camo” Ventilator from Reebok Classics, it features distinctive design elements such as a proprietary camouflage pattern lightly debossed onto the maroon leather overlays. One other unique aspect is the BAU hangtag, imprints, and lace lock, all references to Frank The Butcher, a close friend of Williams who helped to facilitate this project. As Williams puts it “…this shoe is a TDL project showcasing my personal brand outside of my Burn Rubber retail situation. It was important for me to have a platform that is expressive of my own likes in terms of design. The BAU component is call out to my friendship and affiliation with Frank and BAU. It’s a TDL shoe first and foremost, just shouting out my crew. All family…”
In full-grain leather, tan mesh with gum rubber outsole, THE DISTINCT LIFE x Reebok Classics "TDL CAMO" Ventilator will be available on Saturday, April 6th (instead of the erroneously reported March 30th) at BURN RUBBER and other key Reebok Classic retail locations.
BURN RUBBER 202 West Fourth Street | Map Royal Oak, MI 48067 TEL #: 248-543-3000
Release Date: April 6th, 2013 (Saturday) | Midnight