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Nudie Jeans Recycled Denim Rugs

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Taking eco-consciousness to a new level (the floor), Swedish denim brand Nudie Jeans releases a limited-edition range of rugs made from strips of recycled denim from their own premium jeans. Made from a mixture of donated, second-hand, and scraps from their own organic denim, each rug is constructed using a manual shuttle loom in the style of vintage rag rugs made popular in the 90's. The Denim Rugs measure 1.5 x 2 meters and are currently available at brand stores worldwide, including their locations in L.A. and Tokyo for $599. Now's your chance to put your money to good use beyond just jazzing up your space, helping Nudie Jeans continue to support ecological sustainability, human rights, and fair-trade. See additional detailed shots after the click.