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adidas Presents: Adivisionaries Part 1 – Mr. Omori

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adidas founder Adi Dassler had a vision to outfit athletes with the highest quality footwear, ultimately enabling the wearer to become better, faster and stronger. That simple principle guided Dassler until his death in 1978, and since then the baton has been passed to "visionaires" who make the brand what it is today. One such figure is the master craftsman Mr. Omori, who began working for adidas in 1999. A day in the life of the shoe master is captured in the following "adivsionaries" short film, which follows Mr. Omori to his Kobe workshop. There, he demonstrates his traditional hand crafted techniques while reflecting on a career that spans half a century. Check out the video below.