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DQM x VANS – “I Love New York” Collection Lookbook

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An ode to an often unrequited love affair between a city and its residents, New York City’s boutique DQM recently immortalized this love story with its “I Love New York” Collection, one featuring legendary designer Milton Glaser‘s 1977 “I ‘HEART’ NY” graphic on pairs of VANS Authentic and VANS Sk8-Hi.

A source of pride for New Yorkers in the midst of the city’s worst fiscal crisis, Glaser’s simple logo spoke volume, then and now, about New Yorkers’ resiliency and love for their city. So with that as a reference, DQM enlisted the help photographer Pepsi Kim to capture the day-to-day moments of a few of Big Apple’s 8 million citizens such as skaters Ryan Hickey, Mike Hernandez, and Tory Fraser, professional chef and TV host Michael Colameco, the “it girl” Vashtie Kola, “King of Beauty Supply” Ricky Kenig of Ricky’s fame, and more.

In off-white canvas with all-over “I LOVE NY” prints, “The Vans DQM General” brandings, black leather side stripe, and the signature VANS’ waffle sole in gum rubber, the DQM x VANS “I Love New York” Collection will available starting this Friday, April 19th, at The Vans DQM General in SoHo and DQM online store at

The VANS DQM General New York

93 Grand Street | Map

New York, NY 10013

TEL #: 212-226-7776

Release Date: April 19th, 2013 (Friday)


RYAN HICKEY – Professional Skateboarder, Brooklyn Native


MIKE HERNANDEZ – Former professional skateboarder, New York City firefighter, Bronx native


VASHTIE KOLA – Artist, director, designer, party promoter, entrepeneur


MICHAEL COLAMECO – Television and radio personality, chef, author and food lover


SHADI PEREZ – Photographer, director, cinematographer


CHRIS KEEFFE – Former professional skateboarder, founder and owner of DQM New York and The Vans DQM General


RICKY KENIG – Founder and creative director of New York’s “Ricky’s” beauty supply stores


DJ DIRRTY – Host of East Village Radio’s “Baller’s Eve”, music boss


POOKY – New York City, LES original


TORY FRASER – Skateboarder, Brooklyn native