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Nike PHOTOiD - Powered by NIKEiD for Instagram

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Nike has unveiled PHOTOiD, a service that allows users to tap images from their Instagram and apply the colors from a favorite photo to their favorite Nike Air Max shoe, based on the NIKEiD color palette of each silhouette. The available shoes comprise the Nike Air Max 1 iD, Nike Air Max 90 iD and Nike Air Max 95 iD, each representing classic designs that serve as the ideal vehicle for self-expression. Users can access PHOTOiD with their smart phone, tablet or desk top, and share their resulting designs in various social networking sites or build them to order, forging an ever more personal connection to their kicks through digital means. Go to Nike PHOTOiD now to get started on your own design.