Your eyes have just fallen upon perhaps the lightest and smallest premium compact camera on the market, the Pentax Ricoh GR Camera. Packing a 16.2-million-pixel APS-C sensor and a 18.3mm GR f/2.8 fixed lens, this successor to the GR IV is made to keep a small frame and comes priced to undercut the competition, ringing up for an expected $799. Other notable features include ISO 25600 capability, a pop-up flash, 1080p / 30fps AF video, and 4 fps shooting with continuous autofocus for capturing “fast-moving subjects.” The Ricoh GR is ultimately designed for the photographer who expects high-end features, but without any of the bulk and physical burden of larger cameras, which is achieved with a body that is small enough to slip into a pocket. All of these features are complemented nicely by the Ricoh GR’s ability to instantly share photos and video with its optimized Eye-Fi SD card compatibility, with built-in menus that help the photog automatically transmit stills and video to a smartphone for crazy fast sharing, resize images, or even add in creative effects. Following in a long line of great GR cameras before it, you can be a lucky owner of one of these devices beginning this May 2013.
16-Megapixel APS-C CMOS Image Sensor
GR ENGINE V Image Processor
18.3mm F2.8 Lens
Durable Magnesium Alloy Body
High Speed AF Including Continuous AF Option
Optimized Eye-Fi SD Card Compatibility
Release Date: May 2013
PENTAX RICOH IMAGING DEFINES THE ADVANCED COMPACT SEGMENT WITH THE INTRODUCTION OF THE RICOH GR CAMERA
Following on the Award Winning GR Digital Series the New RICOH GR Camera Features an APS-C-Sized Sensor and Compact 8.6 Ounce Body at Just $799.95
Denver, CO (April 16, 2013) — PENTAX RICOH IMAGING AMERICAS CORPORATION today announced the RICOH GR, an ideal blend of image quality, camera size and price; setting a new benchmark for the advanced compact camera category. The new RICOH GR camera features an APS-C-sized CMOS image sensor delivering shallow depth of field, exceptional low-light performance and a wide dynamic range for remarkable images across a wide variety of shooting styles.
Remaining true to the heritage of the multi- award-winning RICOH GR Digital series the new Ricoh GR camera combines compact size with outstanding performance. Featuring a 16 megapixel, APS-C-sized CMOS sensor, no low-pass filter and a completely redesigned optical path the GR is built for superb image performance. The newly developed and optimized 18.3mm (28mm in 35mm format) F2.8 lens compactly provides high-resolution, wide-angle images with stunning edge-to-edge sharpness all while minimizing chromatic aberration and distortion. The camera’s category-leading, nine-blade aperture diaphragm produces a rounded bokeh effect across a wide range of apertures.
Advanced capabilities of the sensor and lens are supported by a newly developed GR ENGINE V imaging processor which optimizes high-sensitivity shooting to ISO 25600 minimizing noise, producing accurate, color-rich images. Finally, a newly designed lens driving mechanism and optimized AF algorithm combined with faster data readout speeds from the image sensor provide a high-speed auto focus system that can focus on a subject in a mere two-tenths (0.2) of a second. A super quick start-up time of approximately one second ensures photographers are guaranteed a speedy capture ready camera in even the most fleeting scenarios; making the RICOH GR the ideal companion camera at a fraction of the size of a DSLR.
“The introduction of the RICOH GR marks a new standard of confidence in the compact camera segment,” said Jim Malcolm, Executive Vice President, PENTAX RICOH IMAGING AMERICA. “The RICOH GR camera’s unparalleled set of robust features and hardware completely redefines what can be expected from a compact camera.”
In keeping with its advanced functionality the GR also offers a range of helpful features common to DSLRs like in-body RAW-data development and a dedicated depth of field preview button to aid in accurate image framing and quick inspection of focus prior to capturing an image. Additionally, the GR boasts full 1080p HD video recording capabilities replete with continual AF during video capture creating sharply-focused, high-quality video output.
Instantaneous photo and video sharing is now a breeze with the GR’s optimized Eye-Fi SD card compatibility. Built-in menus allow the user to easily enable automatic transmission of images and video to a smartphone for rapid sharing. Users can even select favorite images and resize them before transmission.
For consumers seeking additional creative expression, RICOH offers an optional wide-angle conversion lens extending coverage to 21mm. The new GR is also compatible with the full range of accessories already offered for the preceding GR Digital line of cameras including viewfinders, flashes, lens hoods and adapters and more.
Pricing and Availability
The new GR advanced digital compact camera provides incredible value with a category-low cost of $799.95 and will be available at retail outlets nationwide and online in May 2013.