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Levi's x Beams - "The West Coast" Promo Video

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With an economy ranked ninth in the world, California's sheer scale makes it unique. The state is big enough that it contains distinct cultures within its borders, highlighted by both the geographic and philosophical divide that separates San Francisco and Los Angeles. As depicted in "The West Coast" promo video for the upcoming Levi's x Beams collaboration, both cities are celebrated as part of a whole. The underlying message is simple: either shrouded in fog or drenched in sunlight, the West Coast places a premium on individual style and easy living. The video, set to the fuzzy psychedelic goodness of L.A.-based band White Fence, can be viewed in its entirety below.