Simply known by fans as the Rolex Daytona, the Rolex Cosmograph Daytona Chronograph came to associate with auto racing thanks to its unique bezel and tachymetric scale, a measuring tool capable of calculating speeds up to 400 kilometers or miles per hour. But what really solidified its standing among Rolex collectors after the watch's introduction in 1963 was the late actor Paul Newman, who purportedly wore one since the 1969 film Winning till his death in 2008. Now, some 50 years after the first Rolex Daytona, London's BAMFORD WATCH DEPARTMENT is putting this storied timepiece through its physical vapor deposition (PVD) process. The result is a techicolor collection of vibrant green, mellow yellow, aqua blue, and bold red dial face with polished black case, bands, and indices. To further complement the design, BAMFORD blacken the three sub-dials and hands as well. Like all other creations by BAMFORD, its Rolex Cosmograph Daytona Chronograph Watch Collection is a made-to-order timepiece and available for a limited time only.