Founded in 2002 by Keith Hufnagel, HUF is now recognized worldwide as a core skate brand that puts out gear that’s built to skate but also good for everyday wear. The first delivery of the brand’s Summer 2013 collection continues that tradition, highlighted by colorful Hawaiian prints on woven shirts, bucket hats and snapbacks. Seasonal seersucker is utilized on striped button-downs and shorts, while HUF’s always popular Plant Life motif appears on board shorts, camp caps and boxers. Short-sleeve henleys and chino shorts in khaki or camo round out the range. Find the collection in stock now at HUF’s online store.