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Louis Vuitton Presents Damier Signature | Video

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Unbeknown to most fans of luxury brand Louis Vuitton, the introduction of Damier Canvas pattern actually predates the iconic Monogram design by seven years. A concept derived from Louis Vuitton himself and his son Georges Vuitton, the chess/checker board-esque signature was the first to feature the term "L. Vuitton Marque Deposee" or L. Vuitton Registered Trademark to thwart imitations. While popular in its days, Louis Vuitton, for reasons unknown, quietly stored away the pattern till a century later through its re-introduction in 1996. Since then, the Damier Canvas, along with its various iterations from Damier Ebene, Damier Azur, Damier Graphite, to the most recent Damier Infini, are some of the best loved collections by Louis Vuitton, not to mention one of the most recognizable icon within the world of fashion. Learn the interesting backstory and history through LV's newest stop-motion campaign...