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New Era x Coca-Cola Collection

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With an iconic image that is immediately recognizable around the globe, Coca-Cola is reaching out to expand its brand into new markets in decidedly new ways. Following up on their project with Stussy, Bounty Hunter, and Luker By Neighborhood presented earlier this year to mark their 125th Anniversary, the fizzy beverage maker has now partnered up with New Era on an across-the-brand Cap Collection. The line-up is comprised of a limited edition five-piece 59FIFTY series of caps that each feature emblems from some of the brand's most iconic drinks, nicely weaving together two strong American brands with proud histories. Each design picks up the colorway and style of the original Coca-Cola packaging - including Cherry Coke, Fanta, Sprite, and the Original Coke -  complete with raised embroidery and the authentic New Era Flag logo. The Collection will be available at select accounts across Europe for a limited time, including Harrods, The Good Will Out, Amen Store and Asphalt Gold as well as New Era Flagship Stores.